Content / Context targeting displays ads on webpages that are related to a specific content topic or subject (context).
When this option is available, it allows you to make your ad placement more precise by matching your Creative to the subject matter of the page a user is viewing. This is an effective way to make your ads highly relevant.
Availability
The specific content or context categories available to you depend entirely on the Publisher's network configuration. These options will vary between different networks and may not be available for all Products.
Frequently Asked Questions
Q: What is Content / Context targeting?
A: It is a targeting method that places your ads on pages based on the subject matter of that page. For example, you could target your ad for running shoes to appear only on pages that are about sports and fitness.
Q: How is this different from Audience Targeting?
A: Audience Targeting focuses on who the user is (e.g., their age, interests, past behavior). Content / Context targeting focuses on what the user is looking at right now (i.e., the subject of the page they are on).
Q: Why don't I see any content targeting options?
A: The availability of content targeting and the specific categories you can choose from are determined by the Publisher. This feature may not be enabled for all Products or networks on the Platform.