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Creative Builder template

Create your image ad in multiple sizes

By using a template, you can create your image ad in multiple sizes at the same time. This will greatly increase the visibility and performance of your Campaign.

The main difference between this and other ad-building options (like Native Ads) is that by using a template, you automatically create image ads for multiple sizes at once.

The primary benefits of using a template are:

  • Increased Visibility: Creating your ad in multiple sizes increases its potential reach and performance.

  • Simplified Approval Workflow: When a template-based Creative is approved (or rejected), all sizes created from that template are approved (or rejected) automatically. This greatly simplifies the workflow.

Select a Creative Builder template

You can add Creatives directly from the Create Campaign wizard or under Campaign details > Creatives.

Creating an Ad with the Builder

  1. Select + New Creative.

  2. Select Creative Builder.

    Screenshot of the 'Select Creative Type' screen highlighting the 'Creative Builder template' option.


  3. Select a Template.

    Screenshot of the 'New Creative' wizard at the 'Format Size' step showing Template 1 and Template 2 options.


After selecting, the template will load into the Creative Builder. The exact steps may differ depending on the template you choose.

Step 1: Select Sizes and Upload Images

  1. Under Preview/Edit, you can see all available sizes for the template, with image and text placeholders shown for each.

    Screenshot of the creative builder's 'Preview Edit' screen showing various ad templates and a dropdown menu to filter them by size.


  2. Use the Use toggle to select which sizes you want to create.

  3. Select a Logo and Main image. The images you select will be used for all sizes. To add images, you can:

    • Upload an image from your computer.

    • Drag an image from your desktop.

    • Select an image from your previously used images.

  4. Use the Edit-icon under each ad size to adjust the image positions to make sure the image fits well within each format.

    Screenshot of an ad template's controls showing the edit icon, the 'Use' option, and an enabled toggle switch.

  5. Select Logo and Main image.
    Click Next between each step.
    The images you select are used for all sizes.

    To add images you have not used before you can:
    - Upload an image.
    - Drag an image from your desktop.
    - Select an image from previously used images.

  6. Click Next between each step to move through all the image placeholders the template provides.

Step 2: Add Details

After adding images, you will proceed to the Details step. The exact fields may differ depending on the template. As you enter text, all ad previews will update automatically.

Common fields include:

  • Creative Name: An internal name that only you will see.

  • Destination URL: The URL where your audience is redirected after clicking the ad.

  • Title

  • Message

  • Action: The call-to-action text (e.g., "Learn More").

You can use the Full size preview icon to see your ads in their actual size.

Screenshot of an ad template's controls showing the expand icon, edit icon, the 'Use' option, and an enabled toggle switch.

At the bottom of this step, you can also add a Third Party Tracking URL if needed.

Step 3: Complete the Process

  1. Select Complete when you are done.

  2. Your ad will now be automatically created for all the sizes you selected and will be added to the Campaign.

    Screenshot of the creatives list showing a 'Mountain Peaks' ad group expanded to display the main template and four individual ad sizes, all in draft status.

Creative statuses
The status of your new Creatives depends on the status of your Campaign:

  • If your Campaign has already been checked out (paid by card or set for invoice), the status for all new Creatives will be Under Review, and they will be automatically sent for approval.

  • If you have not yet checked out the Campaign, the status of the new Creatives will be Draft. They will change to Under Review after you check out the Campaign.

You will be notified by email when a Creative is approved or, in case of rejection, the reason why.

Frequently Asked Questions

Q: What is the main advantage of using the Creative Builder template?
A: The main advantage is efficiency. You design one ad, and the system automatically creates it in multiple sizes. Additionally, all these sizes are approved or rejected together in a single step, simplifying the approval workflow.

Q: Do I have to use all the sizes available in a template?
A: No. You can use the Use toggle next to each size in the Preview/Edit step to select only the sizes you wish to create.

Q: Can I adjust how my main image appears in different ad sizes?
A: Yes. After uploading your main image, you can use the Edit-icon under each individual ad size to adjust the positioning and cropping of the image to ensure it fits perfectly in each format.