Creative Builder (Native ads) | Boston Globe Help Center

Native Ads

Native ads are a special type of ad designed to adopt the look and feel of the website and context in which they are shown. You can build native ads in a few simple steps. A native ad usually contains an image, your logo, a headline, text, and a link to your website or any other location on the internet.

How to Create a Native Ad

You can begin creating a Creative from two main locations: either from the Create Campaign wizard or under Campaign details > Creatives.

Select + New Creative.
Select Build your Creative.
Select the Format / Size you want.
- Note: If the ad format you are looking for is not available, check the initial Campaign setup step in the Wizard to see which formats are available for your selected Product.

Step 1: Add and Edit Images

Select your logo and main image. To add an image, you have several options:
- Upload an image from your computer.
- Drag an image from your desktop.
- Select an image from your library of previously used images.
Under Edit image, you can adjust, crop, flip, rotate, and zoom the image to ensure it fits the ad size correctly.
After you have finished editing, click Done.
Add a Main and Secondary Image if the template provides these options.
Click Next.

Screenshot of the 'Main image' selection step in the creative wizard, showing an image library and a preview of the native ad with the selected main image.

Step 2: Add Details

At this step, you will add the text for your ad. The available fields depend on the ad format.

Field	Description
Creative Name	An internal name for the Creative that only you will see.
Destination URL	The URL where your audience is redirected after clicking the ad.
Advertiser Name	The name of the Advertiser to be displayed.
Headline/Caption	The primary text or headline for the ad.
Body text	The main descriptive text for the ad.
Call to action text	The text for the action button (e.g., "Learn More").

Screenshot of the 'Details' step in the creative wizard, showing the user filling out creative information like name, URL, and caption, with a live preview on the side.

Step 3: Finalize and Complete

Scroll down to add Third Party Impression and Click trackers if you need them.
Select Full size preview to see your ad in its actual size.
Select Complete when you are done.

Your new native Creative will now be added to your Campaign.

Screenshot of a creative named Adventure peaks in the creative list showing its status as UNDER REVIEW.

Creative statuses

Creative Status	Condition
Under Review	This status is set if your Campaign has already been checked out (paid by card or invoice). The Creative is automatically sent for approval.
Draft	This status is set if you have not yet checked out the Campaign. The status will change to Under Review after you check out the Campaign.

You will be notified by email when a Creative is approved or, in case of rejection, the reason why.

Frequently Asked Questions

Q: What is a Native Ad?
A: A Native ad is a special type of ad designed to blend in with the look and feel of the website where it is displayed, making it feel less intrusive.

Q: The ad format I want is not available. What should I do?
A: The available formats depend on the Product you selected during the initial Campaign setup. Go back to the Campaign setup step in the wizard to see which formats are available for different Products.

Q: When does my new Native Ad get sent for approval?
A: The Creative will be sent for approval (status changes to Under Review) after you have checked out and paid for the Campaign. If you have not checked out the Campaign yet, the Creative will remain in Draft status.